This brand identity was created for a limited-run pop-up restaurant that brought food from TV shows and video games into the real world. The goal was to create a visual system that matched the playfulness of the concept while maintaining the quality and cohesion expected from a modern dining experience. Every detail — from the donut “8” logo to the packaging and signage — was built to make fans feel like they’d stepped into a world they already loved, but never tasted before.

“The professionalism and expertise demonstrated by the team were unparalleled, and we couldn’t be more pleased with the results. We’ve been able to achieve new levels of innovation and success in our industry.”