From First Bite to Fridge Idol

Client

Marcus Lee

BrandingPrint

Feeding Fandom Through Design

8Bite is a brand development project for an animated food concept that turns pixel-perfect meals from TV and games into real-life recipes. Built for the fandom-obsessed and fridge-fatigued, this identity blends chaotic nostalgia, bold contrast, and punchy packaging that refuses to sit quietly on a shelf.

Marking Madness

The challenge? I needed to create something that stood at the crossroads of pixelated nostalgia and pure food craving. A brand that could feed both fandom and appetite.

A Logo That Isn't Just A Phase

  • Controller Dropped — focus on food
  • Donut “8” with a bite — literal and fun
  • Script “Bite” — retro diner meets pixel punk
  • Thicc curves — playful and punchy
RAM Razz

#bc3440

Frostbyte

#4dbfb2

Night Sky

#1d1f22

Static Meringue

#eceef1

Colors inspired by the energy of a late night that is gaming.

The 8Bite color palette was built to punch through the static. Inspired by pixel grit, snack aisles, and screen glow, hues like RAM Razz, Frostbyte, Night Sky, and Static Meringue were chosen to stand out like a save point in the chaos. Each color delivers attitude, contrast, and a hit of nostalgia—designed to make every package feel like loot worth showing off in the fridge.

Bones of the Brand

8Bite’s mission to feed fandom, values rooted in contrast and chaos, and a vision that turns pop culture cravings into something craveable. It’s the blueprint for a brand built to break the mold and crash the algorithm.

Brand Mission

8Bite transforms fan-favorite recipes into real-world experiences that are as bold, fun, and unforgettable as the stories they came from.

Brand Values

We believe in creative chaos, unapologetic fandom, high-contrast visuals, and turning the ordinary act of eating into something extraordinary.

Mission Statement

To bridge the gap between food and fandom. We cook up nostalgia with every bite, designing experiences where anime obsessions, video game cravings, and pop culture deep cuts find life on the plate. Whether it's a midnight snack from your favorite RPG or a comfort dish from a cartoon rerun, 8Bite makes the imaginary edible and unmissably delicious.

Iconic Mayhem

  • Hand-drawn icons — Injected playful imperfection and fandom flair
  • Food meets digital — Bridged culinary fun with digital energy
  • Converted to art brushes — Enabled fast, flexible applications
  • Offset Brush Settings — Created dynamic rhythm in layouts
  • On-brand chaos — Reinforced the brand’s bold, high-contrast aesthetic

Eat with Your Eyes

  • Street-Table Energy – Mixes natural shots with hyper-edited moments.
  • High Contrast – Shadowy blacks, blinding brights, and punchy highlights.
  • Color Pop – Bold reds, electric blues, vivid greens and neons demand attention
  • Crunchy & Craveable – Textures and detail you can almost taste.
  • Neon Nostalgia – Fluorescent ambiance meets food culture.
  • Food as the Main Character – Plates get the spotlight, not the table.

Outcome

8Bite branded food truck parked curbside featuring large donut-shaped “8” and bold slogan “Eat Like Your Favorite Characters”
Close-up of two people eating from 8Bite-branded takeout containers with chopsticks, featuring custom food icon pattern and bold logo
Stack of 8Bite branded to-go cups with red donut “8” logo and custom pop-culture icon pattern in dark retro style
Person holding 8Bite branded to-go bag featuring bold donut “8” logo with graphic food icon pattern, in urban nighttime setting

Results

1200

People Served

81

Customer Retention

92

Sell-Through Rate

What They’re Saying

“I honestly stopped because it looked fun. The branding was bright, clever, and felt different from everything else on the block, so I figured it was worth a look. What surprised me was realizing the menu was made up of foods I’d seen on TV shows and in video games for years. It felt familiar in a way I didn’t expect, and that curiosity alone made me want to try it. It was one of those moments where design pulled you in before you even realized it had.”

Emily CarterSenior Accountant

“I ended up chatting with Shane while ordering, and the thought behind the packaging really stuck with me. Focusing on what happens after you’re done eating was such a smart move. I brought the cup back to my office, left it on my desk, and the next day I found myself thinking about the truck again. I went back because of it. That kind of reminder feels small, but it clearly works.”

Michael ThompsonOperations Analyst

“From the first conversation, the concept felt original in a way that’s rare. It wasn’t just a look, it was a fully formed idea that connected the food, the brand, and the experience. I couldn’t pass it up. Working together was smooth, collaborative, and energizing, and the final result exceeded what I had imagined for the pop-up. I’d gladly work with Shane again and would be excited to explore new concept ideas together in the future.”

Marcus LeeOwner & Operator