From First Bite to Fridge Idol
Sherry Hern
Feeding Fandom Through Design
8Bite is a brand development project for an animated food concept that turns pixel-perfect meals from TV and games into real-life recipes. Built for the fandom-obsessed and fridge-fatigued, this identity blends chaotic nostalgia, bold contrast, and punchy packaging that refuses to sit quietly on a shelf.
Marking Madness
The challenge? I needed to create something that stood at the crossroads of pixelated nostalgia and pure food craving. A brand that could feed both fandom and appetite.
A Logo That Isn't Just A Phase
- Controller Dropped — focus on food
- Donut “8” with a bite — literal and fun
- Script “Bite” — retro diner meets pixel punk
- Thicc curves — playful and punchy
RAM Razz
#bc3440
Frostbyte
#4dbfb2
Night Sky
#1d1f22
Static Meringue
#eceef1
Colors inspired by the energy of a late night that is gaming.
The 8Bite color palette was built to punch through the static. Inspired by pixel grit, snack aisles, and screen glow, hues like RAM Razz, Frostbyte, Night Sky, and Static Meringue were chosen to stand out like a save point in the chaos. Each color delivers attitude, contrast, and a hit of nostalgia—designed to make every package feel like loot worth showing off in the fridge.
Bones of the Brand
8Bite’s mission to feed fandom, values rooted in contrast and chaos, and a vision that turns pop culture cravings into something craveable. It’s the blueprint for a brand built to break the mold and crash the algorithm.
Brand Mission
8Bite transforms fan-favorite recipes into real-world experiences that are as bold, fun, and unforgettable as the stories they came from.
Brand Values
We believe in creative chaos, unapologetic fandom, high-contrast visuals, and turning the ordinary act of eating into something extraordinary.
Mission Statement
To bridge the gap between food and fandom. We cook up nostalgia with every bite, designing experiences where anime obsessions, video game cravings, and pop culture deep cuts find life on the plate. Whether it's a midnight snack from your favorite RPG or a comfort dish from a cartoon rerun, 8Bite makes the imaginary edible and unmissably delicious.
Iconic Mayhem
- Hand-drawn icons — Injected playful imperfection and fandom flair
- Food meets digital — Bridged culinary fun with digital energy
- Converted to art brushes — Enabled fast, flexible applications
- Offset Brush Settings — Created dynamic rhythm in layouts
- On-brand chaos — Reinforced the brand’s bold, high-contrast aesthetic
Eat with Your Eyes
- Street-Table Energy – Mixes natural shots with hyper-edited moments.
- High Contrast – Shadowy blacks, blinding brights, and punchy highlights.
- Color Pop – Bold reds, electric blues, vivid greens and neons demand attention
- Crunchy & Craveable – Textures and detail you can almost taste.
- Neon Nostalgia – Fluorescent ambiance meets food culture.
- Food as the Main Character – Plates get the spotlight, not the table.
