8Bite started as a playful concept for a meal delivery brand offering recipes pulled straight from TV shows and video games. The goal was to create an immersive food experience for fans while standing out in a fridge full of takeout. The idea caught the eye of a Korean ramen pop-up owner in DTC, turning the concept into a real-world activation. I transformed the brand for a limited-run food truck experience, blending high-contrast packaging, nostalgic visuals, and a bold identity that paid tribute to fan culture. Every visual decision from the donut “8” logo to signage and to-go containers was designed to feel fun, fresh, and familiar to fandom-loving foodies.