This brand identity was created for a limited-run pop-up restaurant that brought food from TV shows and video games into the real world. The goal was to create a visual system that matched the playfulness of the concept while maintaining the quality and cohesion expected from a modern dining experience. Every detail — from the donut “8” logo to the packaging and signage — was built to make fans feel like they’d stepped into a world they already loved, but never tasted before.