A Taste of the Arcane

Client

Camelot Tea Company

BrandingPrint
TEAM:
Creative Director

Jon Hormachea

Art Director

Myself

Brewing Enchanted Chaotic Packages

Apothecary Brew is a limited-edition sub-brand for Camelot Tea Company, bottling witchcraft, plague-doctor lore, and tarot-inspired illustration into a dark alchemical identity. Built for spell-loving sippers, this collection channels enchanted chaos with bone-driven artwork and packaging that feels swiped from a midnight apothecary.

“Apothecary Brew ‘Aqua-Uldron’ Aurora Blue tea package featuring a mystical cauldron pouring glowing liquid with a skull.”

Ethereal Emblem

This brand blends game-night energy with high-concept food culture, built to stand out in a sea of "natural and neutral."

Alchemical Aesthetic

The blueprint for a brand built to break the mold and crash the algorithm.

Cursed
Imagery

Icons, patterns, and punchy photos built to stand out and scream fun in every frame.

Moody Manifestation

A brand system built to crash into your cravings

Ethereal Emblem

My challenge was to stitch Camelot Tea Company’s roots into a new, limited-edition world. One steeped in tea tradition, whispered incantations, and the kind of mystical energy that refuses to stay tame.

“Camelot Tea Company logo featuring a medieval crest with ornate crown, shield, and stylized lettering.”

A Logo That Brews Your Fate

  • Apothecary hat — mysterious and nomadic
  • Herbal leaves — alchemy meets tea lore
  • Arched type — medieval vibe, modern bite
  • Sharp serifs — aged, bold, slightly ominous
“Apothecary Brew logo featuring a stylized sun rising over a wide-brimmed hat with botanical accents.”
Tombstone Tan

#b8a685

Moonlit Parchment

#efe1cb

Bone Ash White

#ffffff

Hemlock Black

#000000

The Apothecary Brew palette was crafted to feel like stolen magic.

Built from hues that echo torn spell pages and midnight rituals. Shades like Hemlock Black, Bone Ash White, Tombstone Tan, and Moonlit Parchment strike with alchemical contrast, giving every label the vibe of enchanted loot lifted from a wandering apothecary’s satchel.

A Logo That Brews Your Fate

  • Apothecary hat — mysterious and nomadic
  • Herbal leaves — alchemy meets tea lore
  • Arched type — medieval vibe, modern bite
  • Sharp serifs — aged, bold, slightly ominous
Multiple Apothecary Brew tea package labels from the Zodiac Collection featuring illustrated character artwork and dark apothecary-themed branding
Multiple Apothecary Brew tea package labels from the Zodiac Collection featuring illustrated character artwork and dark apothecary-themed branding
Apothecary Brew Hermit Crabster tea bag featuring skull and crab illustration with apricot and ginger flavor, styled with tarot card and potion-themed props
Apothecary Brew Libra Justice tea packaging featuring illustrated blindfolded woman with banana nut muffin flavor label, shown front and side
Side-by-side comparison of Camelot Tea sticker label and Apothecary Brew full-label packaging redesign showing upgrade in visual branding and label coverage
Apothecary Brew Sagittar Tomb tea packaging with skeleton archer illustration, cranberry apple flavor label, dark zodiac-themed branding
Apothecary Brew Sagittar Tomb tea packaging with skeleton archer illustration, cranberry apple flavor label, dark zodiac-themed branding
Aries Arcana blood orange tea packaging by Apothecary Brew, set against dried loose leaf tea background with hand-drawn ram skull label
Apothecary Brew Aries Arcana tea packaging with ram skull illustration, labeled blood orange flavor in zodiac-themed design
Apothecary Brew Aqua-Uldron tea packaging with purple cauldron illustration pouring green liquid and skull, labeled Aurora Blue flavor
Apothecary Brew Hermit Crabster tea packaging featuring skull-faced crab illustration with lantern, labeled apricot and ginger flavor in gothic zodiac style
Apothecary Brew Leomera tea packaging featuring roaring lion with snake illustration, labeled honeybee and ginger flavor in zodiac-themed design
Apothecary Brew Libra Justice tea packaging featuring blindfolded woman holding scales with banana nut muffin flavor, in zodiac-themed gothic design
Apothecary Brew Scorpio-Serum tea packaging featuring illustrated bottle with scorpion label and crab claw, labeled craving crusher flavor in zodiac design
Apothecary Brew Virgo-Maid tea packaging featuring illustrated maiden in yellow hood with peach and rooibos flavor, styled in zodiac apothecary theme
Apothecary Brew Yinsces tea packaging featuring illustrated koi fish and fish skeleton with cinnamon plum flavor in zodiac-themed design