Camelot Tea set out to break from the dainty conventions of the tea aisle with a limited-run release that embraced the darker side of herbal lore. Inspired by the shadowy mystique of medieval apothecaries, I crafted a sub-brand that weaves together ancient symbolism, bold illustration, and a hint of the macabre — while still staying rooted in the tone and trust of the parent brand. The challenge was crafting a look mysterious enough to feel exclusive, yet familiar enough to feel authentically Camelot. The result was a moody, collectible packaging system that felt less like a product — and more like a potion pulled from a forgotten shelf.